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MBA Advertising and Sales Promotion Mcq Set 10

Review each question and reveal answers to strengthen your understanding

1 A shift towards a more integrative approach to marketing communications was assisted by;
✅ Correct Answer: 4
2 According to Tellis (2009) advertising effectiveness can best be improved by changing the;
✅ Correct Answer: 2
3 According to the Institute of Advertising Practitioners, the hierarchy of objectives consists of;
✅ Correct Answer: 3
4 Activities by brands to associate themselves with an event of some description without paying the premium of being an official sponsor is known as:
✅ Correct Answer: 1
5 Addressable media are used
✅ Correct Answer: 2
6 Ads that have substantial emotional content are more effective than informational ads and lead to:
✅ Correct Answer: 3
7 Advertising can also be seen to be misleading, #95;#95;#95;#95;#95;#95;#95;#95;#95;#95;#95;, false, or even socially irresponsible.
✅ Correct Answer: 2
8 Advertising strategy is concerned with:
✅ Correct Answer: 1
9 Agency structures are changing as result of changes in:
✅ Correct Answer: 1
10 AIDA stands for
✅ Correct Answer: 2
11 All objectives should be – complete these words 1. S ___________ 2. M ___________ 3. A ___________ 4. R ___________ 5. T ___________
✅ Correct Answer: 4
12 Ambient communication
✅ Correct Answer: 3
13 An increasingly common form of agency remuneration is based on:
✅ Correct Answer: 2
14 Arising out of interaction is ___________
✅ Correct Answer: 4
15 ATR model of advertising stands for
✅ Correct Answer: 3
16 Behavioural economics is grounded in the belief that people are
✅ Correct Answer: 2
17 Brand associations developed with above-the-line techniques use which one of the following as the primary element?
✅ Correct Answer: 1
18 Brand associations developed with around-the-line techniques use which one of the following as the primary element?
✅ Correct Answer: 2
19 Brand names provide information about which of the following elements;
✅ Correct Answer: 1
20 Choose two strengths from the options below of using gaming in the media plan
✅ Correct Answer: 3
21 Choose two strengths from the options below of using gaming in the media plan
✅ Correct Answer: 3
22 Choose two strengths from the options below of using social media in the media plan
✅ Correct Answer: 4
23 Classical economic theory suggests that people make ___________ choices in their decision making and even seek to ___________ their opportunities and ___________ expenditure.
✅ Correct Answer: 3
24 Classical psychological theory considers attitudes to consist of three components. These are ___________
✅ Correct Answer: 3
25 Clearcast is a pre-clearance centre for which types of advertisements?
✅ Correct Answer: 2
26 Clients have responded to the environmental developments and industry concentration by
✅ Correct Answer: 3
27 Clutter is defined as
✅ Correct Answer: 1
28 Collectivist cultures emphasise ___________.
✅ Correct Answer: 2
29 Colley's DAGMAR principles relate to which method of setting advertising budgets
✅ Correct Answer: 3
30 Who would normally be responsible for developing the creative brief in an advertising agency?
✅ Correct Answer: 2
31 Complete the following statement which argues the IPA's approach to planning- A ___________ approach to planning how a ___________ engages it's ______________________
✅ Correct Answer: 1
32 Complete the following statement: ___________ is a critical component of ___________ advertising effectiveness as it ___________ how consumers in different countries and regions perceive advertising.
✅ Correct Answer: 1
33 Contemporary media planning is based on precision, ___________ and the creation of opportunities to act and shape behaviour
✅ Correct Answer: 1
34 Contemporary online ads can be placed automatically in contextually relevant web locations. This serves to improve;
✅ Correct Answer: 1
35 Cost per impressions (CPI) can be applied to
✅ Correct Answer: 4
36 Country and Place brands are concerned with the selection of 'a consistent mix of __________ and brand _____________with clear connections to a ____________.
✅ Correct Answer: 3
37 CPM comparative analysis is one of the
✅ Correct Answer: 1
38 Creativity can be influenced by the relationship between an agency and:
✅ Correct Answer: 1
39 Credibility consists of three core elements. They are ___________
✅ Correct Answer: 1
40 Critics of advertising argue that it is wasteful in terms of resources allocated to it that might be 'better' deployed in doing what?, reducing prices, product improvements, providing better customer service.
✅ Correct Answer: 1
41 Culture is acquired through
✅ Correct Answer: 1
42 DAGMAR stands for ___________ Advertising ___________for ___________ Advertising ______
✅ Correct Answer: 4
43 Dashboards are used for what kind of audience data measurement?
✅ Correct Answer: 1
44 Digital media measurement can not
✅ Correct Answer: 3
45 Distributor brands are often referred to as;
✅ Correct Answer: 3
46 Divergence dimensions of advertising creativity include which of the following:
✅ Correct Answer: 1
47 Duhan and Sandvik (2009) present an article in the International Journal of Advertising which examines the relationships between which of the following:
✅ Correct Answer: 1
48 Early ideas about integrated marketing communications were based on;
✅ Correct Answer: 4
49 Editors of travel sections in the Sunday press and television presenters of travel programmes can influence the decisions of prospective travellers through ___________
✅ Correct Answer: 4
50 Effective strategic development at all levels needs to be based on the setting of clear and detailed:
✅ Correct Answer: 1
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