MBA — Quiz

MBA Advertising and Sales Promotion Mcq Set 10

50 questions · Test your knowledge

1 A shift towards a more integrative approach to marketing communications was assisted by;
2 According to Tellis (2009) advertising effectiveness can best be improved by changing the;
3 According to the Institute of Advertising Practitioners, the hierarchy of objectives consists of;
4 Activities by brands to associate themselves with an event of some description without paying the premium of being an official sponsor is known as:
5 Addressable media are used
6 Ads that have substantial emotional content are more effective than informational ads and lead to:
7 Advertising can also be seen to be misleading, #95;#95;#95;#95;#95;#95;#95;#95;#95;#95;#95;, false, or even socially irresponsible.
8 Advertising strategy is concerned with:
9 Agency structures are changing as result of changes in:
10 AIDA stands for
11 All objectives should be – complete these words 1. S ___________ 2. M ___________ 3. A ___________ 4. R ___________ 5. T ___________
12 Ambient communication
13 An increasingly common form of agency remuneration is based on:
14 Arising out of interaction is ___________
15 ATR model of advertising stands for
16 Behavioural economics is grounded in the belief that people are
17 Brand associations developed with above-the-line techniques use which one of the following as the primary element?
18 Brand associations developed with around-the-line techniques use which one of the following as the primary element?
19 Brand names provide information about which of the following elements;
20 Choose two strengths from the options below of using gaming in the media plan
21 Choose two strengths from the options below of using gaming in the media plan
22 Choose two strengths from the options below of using social media in the media plan
23 Classical economic theory suggests that people make ___________ choices in their decision making and even seek to ___________ their opportunities and ___________ expenditure.
24 Classical psychological theory considers attitudes to consist of three components. These are ___________
25 Clearcast is a pre-clearance centre for which types of advertisements?
26 Clients have responded to the environmental developments and industry concentration by
27 Clutter is defined as
28 Collectivist cultures emphasise ___________.
29 Colley's DAGMAR principles relate to which method of setting advertising budgets
30 Who would normally be responsible for developing the creative brief in an advertising agency?
31 Complete the following statement which argues the IPA's approach to planning- A ___________ approach to planning how a ___________ engages it's ______________________
32 Complete the following statement: ___________ is a critical component of ___________ advertising effectiveness as it ___________ how consumers in different countries and regions perceive advertising.
33 Contemporary media planning is based on precision, ___________ and the creation of opportunities to act and shape behaviour
34 Contemporary online ads can be placed automatically in contextually relevant web locations. This serves to improve;
35 Cost per impressions (CPI) can be applied to
36 Country and Place brands are concerned with the selection of 'a consistent mix of __________ and brand _____________with clear connections to a ____________.
37 CPM comparative analysis is one of the
38 Creativity can be influenced by the relationship between an agency and:
39 Credibility consists of three core elements. They are ___________
40 Critics of advertising argue that it is wasteful in terms of resources allocated to it that might be 'better' deployed in doing what?, reducing prices, product improvements, providing better customer service.
41 Culture is acquired through
42 DAGMAR stands for ___________ Advertising ___________for ___________ Advertising ______
43 Dashboards are used for what kind of audience data measurement?
44 Digital media measurement can not
45 Distributor brands are often referred to as;
46 Divergence dimensions of advertising creativity include which of the following:
47 Duhan and Sandvik (2009) present an article in the International Journal of Advertising which examines the relationships between which of the following:
48 Early ideas about integrated marketing communications were based on;
49 Editors of travel sections in the Sunday press and television presenters of travel programmes can influence the decisions of prospective travellers through ___________
50 Effective strategic development at all levels needs to be based on the setting of clear and detailed:
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